Sergi Nicolas, the Catalan wonder, born in 1985, isn't just another name in the streetboarding realm; he's the heartbeat of the sport and a seven-time world champion (and counting). At 28, with 15 years of skating behind him, Sergi's accolades speak volumes, but it's his chilled demeanor and street-smart savvy that really tell his story.

1. The Champion’s Chronicle
Sergi’s not the type to brag, but his trophy case would do it for him if it could talk. Peeking into his track record is like diving into a streetboarding legend's diary. From clinching the world championship in street in sunny Mallorca in 2010 to conquering the vert podiums, Sergi has been around the world, leaving his mark from the urban sprawls of Austria to the bustling streets of Beijing in 2012. He’s more than a rider; he’s streetboarding royalty who’s been grinding rails and taking names since he could barely call himself a teen.

2. Drop-Inn: The Boarder's Haven
In the heart of Barcelona, there's a spot where the streets and the boards meet - Drop-Inn, Sergi’s own haven for riders. More than just a store, it's the embodiment of his passion for streetboarding. At Drop-Inn, kids swap kickflips for textbooks after school, and the local scene converges, united by the four wheels beneath their feet. It’s a place that’s part shop, part shrine to the sport, and all about the community.

3. The Streetboard Renaissance Man
Sergi isn't just the guy carving up the street scene; he’s been a driving force behind its rebirth. After the crash of major players Snakeboard USA and Anderson Boards in 1997, Sergi stepped in around the year 2000, becoming a key distributor, breathing life into the sport’s sails. Then, in 2002, alongside Gabi Muñoz and Yago Ferrer, he laid the foundation of the very first streetboarding school, Onlystreet, nurturing the next generation of riders.

4. The Legacy of Sergi Nicolas
Imagine a teenager, propelled by the sheer thrill of streetboarding, growing up to be the face of the sport he loves. That’s Sergi for you. A prodigy turned pro, who has lived his life one half-pipe at a time. And it's not just about the titles; it's about the influence, the inspiration, and the indelible mark he's leaving on streetboarding. From nurturing new talent like the awe-inspiring Erik Brun to running the coolest boarding hub in Barcelona, Sergi’s life is a testament to the sport's exhilarating spirit.

Whether he’s catching a tube on the waves or landing a flawless fs smith down a 15 stair rail, Sergi embodies the soul of streetboarding. His laid-back vibe, combined with a relentless pursuit of excellence, continues to propel the sport to new heights. For Sergi, streetboarding isn’t just a sport; it’s a way of life that keeps rolling, no matter where the board takes him.

Welcome to our new adventure: The American Socks men’s underwear collection🔥 🔥 🔥 

Inspired by some of our favorite designs, we have created boxers that will mark a new era for American Socks. We remain faithful to our values: originality, comfort and quality, while we keep inspiring and creating👌 

Our product is the evolution of the original Boxer Briefs. By applying advanced construction with a modern design, American Socks throwback to the lifestyle of alternative culture and urban attitudes like no other. Our underwear is ready for action and built to last 🤟 💥

FIT

Our Boxer Briefs are action ready with full support for complete freedom of movement. We want to make sure that keeping everything in place is not a problem, that’s why we added a Double layered Pouch & Push Up 🍑

The American Socks Boxer Briefs are going to be your best ally. With a Premium Elastic and Itch Free Stitching, comfort is guaranteed. The underwear is made for all activities offering the best adjustment thanks to its Performance Fit properties⚡

FEEL

With a Second Skin Effect and a Soft Touch, our boxers stretch adapting to your body completely. We pay attention to detail, that’s why we also use Flat Lock Stitching which gives an itch free experience and maximum comfort ✨

FABRIC 

All our production is vegan, sustainable and eco-friendly. Our boxers are made with 92% Organic Cotton , 8% elastan highly breathable, Odor Resistant properties and Moisture Wicking technology so that they can easily adjust to all active lifestyles 💯 

Ya es oficial, American Socks ha desembarcado en Gracia. Todo aquél que se pasee por las calles de este mítico barrio de Barcelona y se acerque por la tienda de nuestros amigos de STATEBCN podrá ver que hemos llegado para quedarnos. Tenemos un bonito escaparate que grita "Sock you!" a los cuatro vientos, porque a veces con un "F#%& YOU" no es suficiente.

Como todos los aficionados y locos del skate saben bien, STATEBCN es una de las tiendas más entregadas al mundo del skateboard, llevada por skaters y para skaters. Nadie sabe lo que es probar mil veces, caerse mil veces más y ver que lo que vistes te incomoda más de lo que te ayuda como lo pueden saber ellos. Y precisamente ése es nuestro compromiso: calcetines duraderos, de buena calidad y con toda la tranquilidad de que son eco-friendly y veganos. Ningún ser vivo ha sufrido para su creación, suficiente sudarán y sangrarán los skaters para sacarse ese truco que lleva toda la tarde a punto de salir, pero aún no del todo. Pero saldrá, finalmente saldrá, lo tenemos claro.

Nuestro escaparate os espera en STATEBCN, en Carrer del Torrent de l'Olla 108, en Barcelona (L3 - Fontana). 

Barcelona Photographer Mariona J. Batalla went out shooting this weekend.
Photography is her passion and capturing the moment, it's essential aspect, is her best ability.

Working mainly with alternative fashion and modeling, her shots are already featuring top class Suicide Girls and brands. Check out this upcoming talent.

Socks: Obi Wan Knee High & Pink Lavigne Knee High
Pictures: Mariona Battle Media
Models: @SinisterAutumn & @Matndmat
Where: Estació de França, Barcelona

Lifestyle Photoshoot with Lydia Ykia for Hellvan Inc.

1. Planning it

2. Packing for it

3. Locating yourself in it

4. Living it

• Get a program and find your favorite bands. See that they don't overlap (if they do, we are really sorry, we know the pain) and create a schedule. Hold that paper like it is your life.

• Remember that COMFORTABLE >>>>>> STYLISH. Wear comfy clothes and SHOES. We all have seen that girl (or boy, we don't judge) wearing high heels and we all wondered WHY. We are sure you can find the perfect balance. Rock it, but take it easy.

• WEAR SUNSCREEN. Capital letters, yes. We don't care if you come from a sunny country, we don't care if you are addicted to self-tanning. WEAR SUNSCREEN. Being all red and in pain can destroy the whole experience and can cause future health problems. We love you, guys, we just want you to be safe.

• Wear earplugs if possible. During the festival they will protect your ears from loud music. During the night they will help you ignore the couple trying to conceive a baby two tents away.

• Protect your head with a hat and your eyes with sunglasses. It adds +500 COOLNESS to the pictures and you can be hangover, no one will tell (hopefully).

• (Also) Drink water. We know beer is awesome and the other spirits can be amazing too, but remember that water is your best friend. A glass of water for every glass of alcohol will save you tomorrow.

• Eat your carbs. You may be on a diet but the amount of energy you are going to use today will be outstanding. Bread, pasta, rice... They taste amazing and will keep you on track. Keep yourself fed or this will be you by the time your favorite band plays:

• Don't kill your friends. I mean, first of all, it is illegal. Second of all, they are your friends. Maybe you want to go to different shows, but it is okay, you can make groups or you can go by yourself. Set a meeting point for every time someone gets lost and be patient. IMPORTANT NOTE: Don't kill the driver or the one with the keys of the room. Blood can be messy.

• Forget the electronics. Don't tweet, don't take a lot of pictures, don't call your mom in the middle of a show. Phones get broken, ex-girlfriends/boyfriends get texted when drunk and cameras get lost. Just ENJOY THE GODDAMN SHOW.

But the most important part is : Have the time of your life, have fun and meet new people, That is what music festivals are about. See you in the mosh pit!