Shops 1st Try in Austria was an event we just couldn’t miss. It’s not your typical trade show—it’s a gathering where the best retailers and brands come together to showcase what’s new and exciting in the world of snowboarding and streetwear. Naturally, we were ready to bring our best to the table.
Set in the insanely beautiful Alpbach, the event was all about connecting, testing gear, and just soaking in the energy of the snowboard and streetwear scene. It wasn’t just about showing off our socks (though, yeah, we did that too); we also brought along Kiddo, our iconic inflatable skater mascot, to keep the vibes fun and energetic. it was about hanging out with our community and seeing how American Socks fits into their adventures. We’re not just a brand; we’re part of a lifestyle.
Our booth? Straight-up fire. We even had some exclusive socks made specially for the event, featuring a unique design that celebrated the spirit of Shops 1st Try. Bright, bold, and unapologetic—just like our socks. Everyone was stoked to check out our newest collections, especially our eco-friendly designs. Sustainability is a huge deal for us, and it was rad to see how much people appreciated that. Shredding powder is just better when you’re also taking care of the planet, right?
The best part? Seeing our socks in action. Shops 1st Try isn’t just about looking good—it’s about performance. Riders and retailers put our socks to the test in real-world conditions, and they crushed it. Comfort, durability, and style—we delivered on all fronts. Plus, we got to meet shop owners who are just as obsessed with their craft as we are with ours. Instant connection.
Of course, it wasn’t all work. We hit the slopes, made some new friends, and totally soaked in the après-ski vibes. Every laugh, every shared story, and every moment out there reminded us why we love being part of this culture. It’s more than just socks; it’s a way of life.
Shops 1st Try was epic, but it’s just the beginning. The energy and inspiration we got from this event are fueling us for what’s next. We’re already cooking up new ideas, new collabs, and fresh designs to keep things moving. If you were there, you know how special it was—and if you missed it, don’t worry, because we’ve got so much more coming.